Freelance Client
Student event organizers at Monash University Malaysia wanted to do something interesting for a Lexus pop-up event, and we decided to create an interactive AR experience.
Designing for AR was entirely new territory for me. What made it exciting was the challenge of designing two connected experiences at once: a static poster paired with an AR element, both of which needed to work independently in conveying the message.
With limited tools and resources, I developed the AR experience in a free, accessible web tool with a focus on delivering a seamless experience.
Project Timeline
April 2024
My role
Freelance Designer
Apps used
Photoshop
Premier Pro
After Effects
MyWebAR
I began by building a small test AR experience first in MyWebAR platform to understand what I was working with. I needed to know what asset types the platform accepted, the file size limits for each, how layers worked, and what the tool could and couldn't do, because these constraints would directly shape both the AR experience and the poster design. Testing first meant no surprises mid-production.
Since the Lexus NX350 F Sport had only recently launched, no 3D model of the car was available online, ruling out the most obvious AR approach. So I worked with the client to gather exterior and interior videos of the car which I could feature as three video tiles behind the car in the AR experience.
That decision shaped the poster directly. I designed the same three-tile backdrop into the poster itself so that when the AR layer appeared, it felt like a natural extension of the print piece rather than something separate dropped on top of it. The poster and the AR experience were designed together, not one after the other.
With the AR concept and poster design locked in, I moved into asset production across three tools. In Premiere Pro, I created three looping video tiles: vertical panels with a red hue overlay and car footage playing within. In After Effects, I animated the marketing messages as a separate layer. The car and remaining graphic elements were prepared in Photoshop so they would sit naturally in front of the video tiles in the AR space.
With all assets ready, I brought everything into MyWebAR and layered the video tiles, car cutout, and text animation into the final AR experience. The QR code was then embedded into the poster, and the experience was ready to go live at the event.
Browse through a refreshed JMIR
Brand Refresh & Assets Redesign.
