JMIR Publications
JMIR Publications is a pioneering academic publisher dedicated to digital health, medical informatics, and open science with is headquarters in Toronto.
I led a full brand refresh as the sole in-house designer, modernizing the company's visual identity across digital and print marketing materials. I established 15+ design templates that streamlined the design to publish process and reduced turn around time by more than 40%.
Beyond the design work, I identified an issue: Figma, the tool we used for design and feedback, cannot export CMYK files required for print. I researched, tested, and documented a new Figma-to-InDesign workflow from scratch.
Project Duration
May 2025 -
August 2025
My role
Creative Marketing Intern
(Sole in-house designer)
Apps used
Figma
Canva
Illustrator
InDesign
Hubspot
Reflective of JMIR’s innovative position in the digital health publishing space, the company was looking to move towards a brighter and modern aesthetic.
Colour palette: Simplified the primary palette and introduced complementary secondary colours.
Typography: Typography usage was streamlined for clarity and consistency.
Imagery: New imagery featured modern visuals that better reflected the brand’s professionalism.
Gradients: Introduced gradients to add depth and vibrancy.
JMIR's flyers are content-heavy by necessity, researchers need the full detail. I introduced typographic hierarchy, colour blocking, and structured layouts to make dense information scannable. Where copy alone couldn't carry the message, I brought in imagery to set editorial tone, icons to simplify complex models, and maps to communicate global reach at a glance.
The email newsletter was one of the most visible brand touchpoint, sent to hundreds of subscribers across JMIR's journal network but there were no standard template.
I designed Hubspot email templates to introduce a clear zones, consistent typographic hierarchy, and brand-aligned colour blocking. The new layout was also built to be reusable; section blocks could be swapped in or out depending on the issue's content without breaking the overall structure.
Check out how I used AI
in my workflow to design a flyer
AI-Assisted Infographic Design.
