Following Paramount Commerce's acquisition of Clik2pay, one of the first initiatives was publishing a buyer's guide to position the brand as a knowledgeable, well-meaning partner in front of prospects. The document was designed to help prospective clients evaluate and choose the right payment processing partner.

I designed the majority of this document with a core focus on implementing the new branding, use of colour, and imagery.

The guide brought in 50+ qualified leads and resulted in a deal being signed.