Harvest Hues
Brand Design
At Paramount Commerce, I worked closely with the B2B marketing team to support two fintech brands across a steady stream of cross-channel deliverables, from social content and email graphics to sales one-pagers and product and partnership materials. What I loved most was getting to design across so many formats and audiences, which gave me lots of room to experiment while staying consistent with brand guidelines. I was also part of a broader brand refresh where the updated look extended beyond digital into the physical office space, bringing the brand to life in a more tangible way.
Project duration
July 2023
My role
Brand Designer (Personal Project)
Tools used
Photoshop
Illustrator
Logo Design
For the logo, I focused on creating something warm, recognizable, and flexible across different uses.
Built a bold, friendly wordmark with small food cues to keep it organic and approachable.
Tested the logo on light, dark, and vibrant backgrounds to confirm contrast and readability.
Explored primary horizontal, compact badge, and stamp-style lockups for different placements.
Visual Flavour
I paired a bold, characterful headline font with a clean, highly readable supporting font so the brand can feel premium and friendly while staying easy to scan. The colour palette leans into warm harvest tones with a deep green anchor to keep everything feeling fresh, earthy, and consistent across light or dark layouts. To add personality without clutter, I used simple linework produce patterns and badge-style marks, giving the brand a handmade, farm-fresh texture that works as flexible background elements and quick visual stamps across packaging and social.
Bringing It to Life
Next, I applied the brand to the real world across digital and physical touchpoints to see how it would actually live day to day, from social media posts to in-restaurant pieces like menus, packaging, etc. and finally outside the space through signages. The brand should stay bold, readable, and unmistakably Harvest Hues from a distance.
