Harvest Hues
Brand Design
Summer in Toronto is basically a never-ending food tour for me, I’m always out exploring new neighbourhoods and food spots. That energy inspired Harvest Hues, a farm-to-table restaurant brand concept with a warm, colourful identity that feels fresh, local, and a little playful, built with bold hues, friendly type, and organic textures made to shine across menus, posters, social posts, and packaging.
Project duration
July 2023
My role
Brand Designer (Personal Project)
Tools used
Photoshop
Illustrator
Logo Design
For the logo, I focused on creating something warm, recognizable, and flexible across different uses.
Built a bold, friendly wordmark with small food cues to keep it organic and approachable.
Tested the logo on light, dark, and vibrant backgrounds to confirm contrast and readability.
Explored primary horizontal, compact badge, and stamp-style lockups for different placements.
Visual Flavour
I paired a bold, characterful headline font with a clean, highly readable supporting font so the brand can feel premium and friendly while staying easy to scan. The colour palette leans into warm harvest tones with a deep green anchor to keep everything feeling fresh, earthy, and consistent across light or dark layouts. To add personality without clutter, I used simple linework produce patterns and badge-style marks, giving the brand a handmade, farm-fresh texture that works as flexible background elements and quick visual stamps across packaging and social.
Bringing It to Life
Next, I applied the brand to the real world across digital and physical touchpoints to see how it would actually live day to day, from social media posts to in-restaurant pieces like menus, packaging, etc. and finally outside the space through signages. The brand should stay bold, readable, and unmistakably Harvest Hues from a distance.
