JMIR Publications
Digital/Print Design Projects
At JMIR Publications, my task was to lead a full brand refresh and redesign a wide range of marketing and sales materials. The goal was to modernize the company’s visual identity and establish consistency by creating templates. I also had to discover a new Figma-to-InDesign workflow to produce print ready CMYK files.
Project duration
April 2025 - August 2025
My role
Creative Marketing Intern
(Sole Designer)
Tools used
Figma
Canva
Illustrator
InDesign
Hubspot
Brand Refresh
reflective of JMIR’s innovative position in the digital health publishing space, the company was looking to move towards a brighter and modern aesthetic.
Colour palette: Simplified the primary palette and introduced complementary secondary colours.
Typography: Typography usage was streamlined for clarity and consistency.
Imagery: New imagery featured modern visuals that better reflected the brand’s professionalism.
Gradients: Introduced gradients to add depth and vibrancy.
Social Media Posts
I created 15+ social posts templates that all the different teams at the company could easily use, reducing ideation to upload time by around 40%.
Old Social Media Posts Design
New Social Media Posts Design
Flyers
I redesigned over 20 flyers and created templates for recurring ones. This was especially interesting because we designed flyers in Figma for faster sharing and feedback. Since Figma cannot export CMYK, I had to discover and document a new Figma to InDesign workflow through days of trial and error.
