Paramount Commerce
Digital Design Projects
At Paramount Commerce, I worked closely with the B2B marketing team to support two fintech brands across a steady stream of cross-channel deliverables, from social content and email graphics to sales one-pagers and product and partnership materials. What I loved most was getting to design across so many formats and audiences, which gave me lots of room to experiment while staying consistent with brand guidelines. I was also part of a broader brand refresh where the updated look extended beyond digital into the physical office space, bringing the brand to life in a more tangible way.
Project duration
May 2023 - December 2024
My role
Visual Design Intern
Tools used
Figma
Canva
Photoshop
Illustrator
InDesign
Hubspot
Slides
Social Media Posts
Carousel Posts
Prior to my takeover, carousel posts suffered from a lack of consistent branding. I created several ‘templates’ that were fresh, incorporated our updated branding, and were easy for the team to use.
Old Design
New Template 1
New Template 2
Sales Materials
Email Newsletters
In 2024, we changed our email builder platform, which allowed for more room for design. I was tasked with redesigning both internal and external email newsletter templates.
The most exciting part of this project was designing the template within the technical limitations of the email builder, while also being mobile compatible.
Email Signature Banner
Buyer’s Guide Document
One of our large-scale projects was creating the Buyer's Guide for Clik2pay. I had the pleasure of designing majority of this guidebook and here are some snapshots of my work.
Merch and Illustration
To bring the brand beyond digital, I created illustration-led work for both merch and our office refresh. For the company t-shirt, I combined the four existing core value illustrations into one cohesive graphic. For the office refresh initiative, I illustrated landmark scenes for the four office cities, staying within the brand palette so everything felt consistent and recognizably Paramount.
